What You Think You Know, Can Hurt You.

Know Your Knowledge (KYK) is a unique market research, strategy, and data analytics company.  We believe world-class insights should be available at an affordable price-point for organizations of all sizes, and not be limited to just the largest mega-corporations.  

Through decades of industry experience working in the trenches, we've developed proprietary software and systems to make our Fortune-100 grade data processing, analytics and strategy accessible to a broader market. You no longer have to settle for guesses and hunches.

Why Research, Strategy, and Analytics? To build lasting loyalty, it is paramount to understand what people truly feel. Proper research goes beyond asking simple Yes/No questions, but instead provides an understanding of emotions, perceptions, behaviors and more. Strategy and analytics must go far beyond basic buzzword approaches like SEO, past wishy-washy “gut instinct” ideas, and rise above the generally trial-and-error results. Without a data-centric approach, you are forced to resort to guessing.

We can help you leverage best-in-class, innovate practices to create an invaluable bond: An authentic understanding of your audience (whether that be customers, employees, donors, voters, or any group). Whether custom research, Employee-Engagement, Customer CX, concept testing, or any other research, data or metric needs, we bring many decades of experience to bear. And cost?: generally our services require a smaller investment than if you attempted to go the DIY route with internal resources.

You owe it to your organization's success to contact us today.

No. More. Guessing: It’s time to Know Your Knowledge.

Learn More: Check out our Research Guide

Our Process

As a lean and agile team, we can ensure that all parts of your research project are handled seamlessly.

Collaboration and teamwork happen naturally and frequently amongst our team, not by squeezing in mandatory project meetings in the way bloated organizations do, but because we genuinely care about our clients.

Want to examine a real-world Use Case example of our product? Click below.

Experience Matters: The Danger of "DIY" Research

COSTLY ASSUMPTIONS & WASTED TIME

DIY home improvement dangers are clear: Wear goggles and gloves, and be very careful you don’t cut your hand off. DIY research dangers might not be as apparent, but they can be just as dire. Simply collecting numbers is not enough.

If your results are that:
                          • X% hates ice cream
                          • Y% might buy your product

What do these numbers mean?
What is the basis of these figures?
Can they be relied on? 
Most importantly, can these numbers lead to any useful conclusions and action plans? 

And even with properly collected data, without in-depth reporting and visualizations, it is difficult to utilize and understand. Going the DIY route means at best being outside your element and spending precious time to achieve limited results.

Far more costly, DIY research can lead to severe misunderstandings and incorrect assumptions, not knowledge and useful conclusions. DIY research may initially be enticing from a price-perspective, but the limited results and potential pitfalls far outweigh the cost of our services.