It is not an overstatement to say that we can help with almost anything involving Market Research or Polling data.  That's true whether you need:

• a custom study from the ground up

• have existing data that is not visualized

• or need consulting on best-practices to unify and expand your current data programs

We have decades of experience working on the most difficult projects in industry history, as well as routinely handling small projects for boutique firms with equal attention.

We absolutely excel at what we do, and are experts at such.  As opposed to many firms that serve the non-Fortune 500 market, we truly know the entire lifecycle of market research, so you won't be left lost and only halfway to you destination.  

We bring the same level of knowledge and experience that we routinely deploy on national-level projects to your project, regarding of the scope.

The example below outlines our process in general.  Contact us to discuss how we can tailor a solution for your unique challenges.

Use Case Example: Local Research Study

If all politics is local, why don't local politicians have access to quality data and insights? Even at a local level, we tackle research in a cost-effective manner.

We conducted a local political research study, creating an engaging survey to drill core emotions and issues. By not asking the usual "vanilla" polling questions, the insights gained are long-lasting and very actionable.

We overcame unique and complex sampling challenges by leveraging our expertise and international contacts, achieving a representative sample even at a "micro" level where sampling is usually quite cost-prohibitive.

CHALLENGES

• Limited population meant difficulty obtaining respondents to be representative and scientifically valid.

• "Siloed" geographical area with very disparate income, education and urban/rural density pockets.

• Stakeholders had entrenched assumptions of the political and social views of their population.

• Local party members had negative experiences with past research being "thin" and non-actionable.

SURVEY DESIGN METHOD

We developed an initial survey with input from the local party and other constituents. While conducting in-person, qualitative interviews to test our survey before launching to the full audience, we found that several important topics were overlooked.

Through multiple rounds of qualitative interviews and team meetings, we carefully crafted a unique survey and ensured two key items:

• Every data point we would collect must have an actionable item that could be taken from the results. 
• No pre-existing bias or assumptions influenced our questioning. Asking leading questions would be dangerous and wasteful.

SOLUTIONS

Sampling: Zip code targeting was used to achieve the best geo-distribution. We minimized sample cost by increasing beyond the initial target to "upsell" to a larger political district. Incoming results were continuously monitored to ensure maximum rep. acquisition was possible, with quota control ready if needed.

Survey Design: The engaging survey acquired deep-data for closed-end questions and insightful write-in responses. Respondents even wrote-in that they enjoyed the survey!

Report Deliverable: Our automation software and pre-built reporting slides allowed us to deliver cost-effective visualizations of the survey results – complete with significance testing, color-coded and in-depth charts – within days of field closing. Assumptions were replaced with actionable facts.