Get Informed:
Polling is misused, misunderstood and vastly misinterpreted.
Interested in learning more? Please review the information below. Or drop us a line - we're eager to talk.
And because “Politics” and “The Rest of Life” can be vastly different, several items below have a version customized for each of these two worlds.
Start Here: Overview Explainers
Politics: A 1-pager: Conceptual overview
General: A 1-pager: Conceptual overview
Go Deeper:
Real world use walk-through
Example reporting and insights
A short video: Polls are not enough
What we think you need to know about polling
<- Take a break from reading
Our snazzy bookletS:
Learn our take on research, IN Detail
Politics: You need to stop running on assumptions
General: Proper Research: Go beyond assumptions